The UK’s largest arts, cultural and entertainment PR agency finds the right IT support solution with managed services provider Fifosys -

East London-based PR agency Idea Generation has outsourced its IT management to IT support specialists Fifosys in a contract worth £35,000 a year, achieving the perfect balance of value for money and quality of service. The fully managed outsourced solution provided by Fifosys enables Idea Generation employees to focus on core business activities, reducing hours lost to resolving IT issues by 70%.

Idea Generation is the UK’s largest arts, cultural and entertainment PR agency, and finding the right IT managed service provider to optimise return on investment and deliver a high quality of service was essential. Fifosys will provide Idea Generation with a fully-outsourced IT solution to help the business run as efficiently as possible.

Hector Proud, Managing Director of Idea Generation comments, “Prior to engaging with Fifosys we had tried seven different companies over a five year period, but we just couldn’t find anyone who could deliver a consistent level of service. If anything went wrong, we couldn’t even speak to someone who was polite. Everything has changed now we are working with Fifosys. They are the dream supplier – conscientious, professional, and the first agency that has achieved what they said they would.”

Proud continues, “The service provided by Fifosys ensures that our core resources – namely our staff – are able to work as efficiently as possible. Inevitable day to day problems, glitches and bugs are quickly sorted by the support desk. Our workforce are much happier and reassured now that they can make a call and get the problem resolved. Hours lost to resolving IT issues have fallen by at least 70% so far.”

Managing director of Fifosys, Mitesh Patel, comments, “For any business with less than 250 employees such as Idea Generation, employing IT people with the breadth of specialist skills required in-house can be near impossible. Through outsourcing, a company can have access to a team of 20+ IT engineers who can deliver to their overall IT requirements and add value by taking accountability of IT and the IT Budget.”

Describing what sets the Fifosys offering apart, Proud comments, “The Fifosys solution offers the winning combination of competitive pricing and a customer service strategy that really works. If they were charging me very little but things were dropping left, right and centre, it wouldn’t be worth it – it’s the two things together that makes this investment work.”

Proud adds, “The vital thing was that Fifosys provided a fresh approach to pricing structure. They offered a straightforward service fee, and were clear about how much they would deliver within this set budget. Importantly, this reassured me that they have confidence in what they can deliver, and secondly, it enables us to plan and budget going forward without any nasty surprises – which is something that IT companies have a bad reputation for doing.”

Idea Generation excels in the creation and management of ‘high-octane’ media relations programmes, offering a new generation of public relations based upon intelligence, honesty, creativity and efficiency. Clients include Veuve Cliquot, The Poetry Society, Playboy, The Clothes Show London and Vauxhall.

Proud concludes, “Finding the best IT provider is one of the hardest aspects of running a business, and it is a very debilitating process of trial and error trying to find the right levels of service. It’s like getting the flu, when an IT system is all up and running you don’t even notice it, but when it fails it is the end of the world – especially in today’s 24/7 IT-dependent world. If you’re working in communications as we do, or anywhere in culture, you need to have an IT system you can rely on – Fifosys has provided us with just that.”